In 2013, the Anchor brand was released in China. In addition to the common varieties with differing percentages of milk fat, they also offer 'Anchor-Xtra', with extra calcium (marketed to 'extra active' parents), and 'Mega Milk', with extra vitamins, as well as extra calcium, marketed for children.

The main plant that processes Anchor milk in New Zealand is in Takanini, Auckland.

In 2005, Fonterra did a brand swap with what is now Goodman Fielder, swapping Meadow Fresh for Anchor, allowing Fonterra to again align its international and domestic dairy brands.įresh Anchor Milk products available in New Zealand are manufactured and marketed by Fonterra Brands, a division of Fonterra. The brand was sold to what is currently Goodman Fielder.īetween 20, Fonterra grew one of their smaller milk brands which was originally only available in the South Island of New Zealand, ' Meadow Fresh Milk' into a nationwide brand which provided good competition to the Anchor Brand of milk products. This did not affect the brand internationally. One of the requirements was that Fonterra must divest its strongest domestic brand, Anchor, in the New Zealand market. Historically, the Anchor brand of milk products in New Zealand was owned by the New Zealand Dairy Group, which merged with Kiwi Co Operative in 2001 to form Fonterra.Īs the merger would leave New Zealand with virtually no competition in the domestic dairy sector, government legislation was required for Fonterra to be formed. In Malaysia, Singapore and Taiwan, Fonterra uses the Fernleaf brand instead of Anchor. Anchor is a brand of dairy products that was founded in New Zealand in 1886, and is one of the key brands owned by the New Zealand based international exporter Fonterra Co-operative Group.

Anchor logo company